Landing pages are a powerful tool to upgrade your business website. They have a general conversion rate of 2.35% across industries, reaching, in some cases, almost 5.5%.

Every website needs a landing page from where the users begin navigating services and company news. It can be your home page or a dedicated section with essential information and components.

Tailoring a perfected landing page can be challenging, but we’ve gathered some tips to elevate and guarantee success.

Follow the “adobe the fold” rule

When a user enters your landing page, you should be aware that at first glance they can see :

• a user-centered headline
• a powerful call-to-action (CTA)
• an eye-catching image
• a glimpse of the next section to encourage scrolling

The blend between images and text makes a statement and helps new users identify what needs its attention.

Answering questions such as “who?” or “what?” with your landing page should be the end goal, followed by an engaging CTA.

Are you interested in a Pro-Tip that changes the game when it comes to customer support through your website? Check our full article to find out.

Show your best services in action

It’s effortless to achieve credibility when you have proof.

Adding on your landing page testimonials of previous clients or sharing awards your company obtained are valuable for potential clients. Acting as a business card for a brand, you can find this aspect in action on the Redbee website. We’ve also added a dedicated page for case studies, where we display our work and outcomes.

This can be found on other websites too, just as in this example:

A single conversion goal at a time

A new user on your page? Do you want him to fill out a form, discover your services, book an appointment or call you?

Specify which is the most important thing to achieve and sell it to your client through content. That’s why a benefit-focused landing page is key to conversions, and concentrating on a single CTA.

Copywriting is a landings’ page best friend

When you remember that every sentence on your landing page can be read by a potential customer, you start enhancing your copywriting.

After identifying the services you are trading and which users you want to focus on, copywriting can be an influential asset, as in this example:

Remove links that lead anywhere else than your page

Yes, you’re right! Links that guide outside your landing page can mess up the plan. Sticking to the main goal of your page, and keeping the user engaged in the content and solution you provide is crucial.

What about adding links that lead to your social media pages? Find out in our full article.

Responsive pages for the win

Approx. 94% of people judge a site by how responsive a web design is (Business). Knowing this and the fact that the first opinion can influence the whole navigation, we need to make sure the responsiveness of your website is checked.

Haven’t done demographic research on potential buyers? We can predict that they will enter your landing page on a mobile or desktop screen.

Bonus tip

Curious about the Bonus Tip that big companies already implemented to assure success? One word: testing.

But which is the preferred method? Find the research in here.

Wrapping up

The best landing page contains valuable information a potential user needs to know to make the final step: decide to collaborate. Checking the elements we’ve identified, you can trade your services effortlessly.

If in need of software implementations to ensure an effective landing page, our services can be a right fit.